Splash Beverage Group, Inc. (NYSE American: SBEV) announced Monday that Señor Frog’s, a well-known restaurant and entertainment brand owned by Grupo Anderson’s Mexico, has selected Chispo Tequila as its house tequila across an initial group of locations in Florida, the Bahamas, and Mexico. The selection follows an extensive evaluation of authentic tequila brands, with Señor Frog’s focusing on taste profile, consistency, and appeal to its diverse customer base.
This rollout marks Chispo’s first high-profile national hospitality partnership, providing early validation of the brand’s positioning and quality as it scales in the on-premise channel. Chispo Tequila is produced in Jalisco, Mexico, in partnership with ZB Distillery, a distilling operation known for its commitment to traditional tequila craftsmanship. The collaboration ensures consistent production standards and supports Chispo’s long-term growth in domestic and international markets.
“This is exactly the type of early success we set out to achieve when we developed Chispo,” said William Meissner, President and Chief Marketing Officer of Splash Beverage Group. “The Señor Frog’s team was thoughtful, disciplined, and thorough in their selection process, and we’re honored that Chispo earned their confidence. Their brand represents fun, quality food and beverage, and authenticity, and to have them choose Chispo as their house tequila, across multiple markets, is a tremendous early endorsement for this new brand.”
The initial placement is expected to introduce Chispo to hundreds of thousands of guests annually, providing meaningful visibility and repeat trial in a high-energy, experiential on-premise environment. Splash views Señor Frog’s as an important initial platform within Grupo Anderson’s portfolio, which owns more than 50 business units and 15 distinct restaurant brands across four countries, and a potential foundation for expanded collaboration across additional concepts over time.
Meissner added, “We told investors and partners that Chispo would be built deliberately, with the right liquid, the right partners, and the right customers. This launch is a clear example of that strategy moving from vision to execution, and we believe it’s just the beginning of what Chispo can become.”
For more information, visit SplashBev.com and chispotequila.com. Follow Splash Beverage Group on X (Twitter) at @SplashBev.
