Storagely, a website and online rental platform built specifically for self storage, announced on September 7, 2026, that it has been approved for Reserve with Google, enabling the company to offer the integration to eligible customers. The move matters because it opens a capability previously limited to real estate investment trusts and the industry's largest operators to a broader segment of the self-storage market.
Until now, Reserve with Google capabilities in self storage have primarily been seen among companies with the scale and technical resources to build and maintain their own integrations. Independent and regional operators, which often rely on their technology providers for advanced capabilities, have largely been left out of that customer journey. Storagely's approval creates a new path for those operators to participate without independently developing and maintaining the underlying integration.
"Google is already where an enormous number of storage searches begin," said Austin Simmons, CEO of Storagely. "Reserve with Google gives operators a more visible way to turn that search into action. Our job is to make the distance between someone searching for storage and becoming a tenant as short as possible."
The integration is designed to go beyond simply adding a booking button. Storagely can publish a participating facility's available storage offerings, unit sizes and current pricing directly to Google. Instead of Google only knowing that a storage facility exists, the integration can provide structured information about what that facility currently offers, including available unit types, unit sizes, climate-controlled and other storage options, current starting prices, and links into the appropriate online rental or reservation experience. Storagely is also designed to keep this information synchronized with the operator's current inventory and pricing, helping ensure the information being provided to Google reflects what is actually available to rent.
This synchronization is especially important in self storage, where inventory and pricing can change frequently. "Storage inventory and pricing are always changing," Simmons said. "The opportunity is to give Google a much better understanding of the storage options an operator offers, including sizes and pricing, rather than simply knowing where the facility is located."
The significance also extends beyond the technology itself. Historically, sophisticated connections between Google, real-time storage inventory and online rental platforms have been concentrated among operators with significant scale and internal development resources. Storagely's approval creates a new path for those operators. "You shouldn't need to own hundreds or thousands of facilities or maintain a large development team to compete for a customer who is ready to rent," Simmons said. "This gives more operators an opportunity to participate in a customer journey that has historically been concentrated among the biggest companies in the industry."
For eligible participating locations, Storagely's Reserve with Google integration is designed to provide a prominent Book Online action within the business's Google presence, connect Google Search and Maps more directly to the rental experience, publish available storage inventory to Google, provide individual storage offerings, unit sizes and current pricing, keep inventory and pricing information synchronized as availability changes, send consumers toward storage options relevant to their search, reduce unnecessary steps between discovery and rental, allow customers to complete reservations or rentals online, and better identify rentals and reservations originating from Google.
"Every extra click creates another opportunity to lose a customer," Simmons said. "Reserve with Google lets us begin removing that friction before the customer ever reaches the operator's website."
Availability of Reserve with Google functionality, booking actions, inventory, pricing and storage offerings is subject to Google eligibility requirements and Google's determination of how eligible actions and information are displayed across Google Search and Maps. Storagely plans to begin making the capability available to eligible customers starting on September 14, 2026. For more information, visit https://storagely.io.
