Surcheros, the Fresh-Mex restaurant chain celebrated for its bold flavors and Southern hospitality, has officially opened its doors in Hickory Flat, Woodstock, Georgia. The new corporate-owned location at 6764 Hickory Road represents a significant step in the company's expansion across its home state. A formal ribbon-cutting ceremony is scheduled for February 4, 2026, at 10:00 a.m., hosted in collaboration with the Cherokee Chamber of Commerce.
Luke Christian, Founder and CEO of Surcheros, expressed enthusiasm for the new location. "Woodstock is a dynamic and growing community, and we are incredibly excited to be a part of the local retail scene," he said. "Our focus has always been on combining high-quality, fresh ingredients with warm, Southern service. We look forward to becoming a favorite spot for families and students in Cherokee County."
The Hickory Flat restaurant offers Surcheros' signature menu items, including customizable bowls, grilled burritos, tacos, and quesadillas. Every meal is made fresh to order using premium meats and vegetables, ensuring a high-quality experience. The restaurant features a spacious dining area and a vibrant salsa bar, allowing guests to personalize their meals. Guests can dine in, order takeout, or use third-party delivery services via DoorDash and Uber Eats. Surcheros also provides professional catering for groups of 10 or more, suitable for team lunches, family gatherings, or special occasions. The restaurant is open daily from 10:30 a.m. to 9:00 p.m.
Customers are encouraged to download the Surcheros app through Google Play or the App Store to join the rewards program, earning points on every purchase redeemable for future meals. For more information, visit www.surcheros.com or follow the brand on social media at @Surcheros.
Surcheros was founded by entrepreneur Luke Christian in 2007, with a focus on big taste and bold flavors paired with Southern hospitality. The brand has grown to become a community favorite, offering Tex-Mex meals prepared fresh to order. In 2017, Luke and his wife, Nicole, opened franchising opportunities, allowing others to share in their vision. Surcheros continues to expand across the southeast, with this Woodstock location marking its latest corporate-owned outlet.
The opening in Hickory Flat underscores Surcheros' commitment to serving growing communities in Georgia, providing a family-friendly dining option with customizable meals. The upcoming ribbon-cutting ceremony with the Cherokee Chamber of Commerce highlights the brand's integration into the local business community.
