TAY Investments, a vertically integrated real estate development company specializing in multifamily properties, announced the acquisition of a fully approved development site at 212-230 Culver Avenue in Jersey City's West Side neighborhood. The 56,897-square-foot site will accommodate an 8-story building with 365 residential units, approximately 1,500 square feet of ground floor commercial space, and 184 indoor garage parking spaces, marking TAY's largest development project to date.
The acquisition underscores TAY Investments' long-term belief in Jersey City's growth potential, particularly in the West Side corridor. "This investment reinforces our long-term belief in Jersey City's, and specifically in the West Side, tremendous growth potential," said Yuval Shram, Founder and CEO of TAY Investments. TAY has been active in Jersey City since 2013 and currently operates six projects in the city, including two under development, totaling over 800 residential units and 22,000 square feet of ground floor commercial space.
The property is strategically located along Route 440, an area undergoing a multi-billion dollar transformation fueled by three massive anchors: the 100-acre Bayfront waterfront redevelopment, the SciTech Scity innovation hub, and the expanding New Jersey City University campus. The site sits just 0.3 miles from the West Side Avenue Hudson-Bergen Light Rail Station, providing direct access to downtown Jersey City and Manhattan. "The West Side area of Jersey City offers a unique combination of connectivity, community energy, and long-term value creation," Shram added.
The development will feature "The Sanctuary," a highly amenitized wellness area with indoor and outdoor facilities including a pool, hot tub, state-of-the-art gym, yoga and meditation center, dry and wet saunas, cold plunge, pickleball court, rooftop bar, and more. The entire building will be integrated with state-of-the-art technology features to elevate the resident experience. Construction is expected to commence in the second quarter of 2026, with a grand opening targeted for summer 2028. The project will feature a mix of studio, one-bedroom, and two-bedroom configurations totaling 312,915 gross square feet.
Shram noted that with interest rates beginning to move toward normalization and construction cost escalation moderating, there will be even stronger demand for high-end modern apartments in strong growth areas like Jersey City. He acknowledged the TAY team and key partners, including BHI's Ilana Druyan and David Kesselman, and listing agent Yanni Marmarou, who was instrumental in closing the transaction. "He negotiated optimal pricing and terms, landing us what is likely the standout deal of the 2024–2025 cycle in Jersey City," Shram said.
TAY Investments is a New Jersey-based real estate development company specializing in multifamily properties in high-demand locations. With a vertically integrated model encompassing development, construction, property management, and asset management, TAY creates highly amenitized residential communities near major employment hubs. The company's portfolio includes 22+ investments totaling over $475 million in market value and encompassing over 1,550 residential units across North America and Europe.
