Yuval Shram, founder and CEO of TAY Investments, recently appeared on the Mr. Deed Podcast to share his approach to multifamily real estate development, which prioritizes long-term vision and resident wellness over short-term gains. With a portfolio exceeding 1,550 residential units and a market value over $475 million, Shram's philosophy centers on patient, principled growth and a commitment to building for future generations.
Shram entered the real estate market during the 2008 financial crisis, starting with small residential properties like duplexes and fourplexes. This incremental approach allowed him to build expertise alongside his portfolio. He advises against trying to time the market, stating, "Sometimes the waves are high, sometimes the waves are low. You just got to be in the water." His strategy focuses on desirable locations, affordability, and long-term profitability without overcomplicating decisions.
A key element of TAY's strategy is the "forever hold" mentality. Unlike private equity firms that flip properties in five to seven years, Shram evaluates acquisitions through a multigenerational lens, asking whether he would be comfortable leaving a building to his children. This mindset drives investments in quality materials and proactive maintenance, avoiding cost-cutting that erodes long-term value. "When you're building for yourself," Shram noted, "every corner you cut is going to bite you eventually."
TAY Investments recently introduced its signature "Sanctuary" amenity concept at Hue Soul, a 116-unit development in East Orange, New Jersey. Inspired by a hotel experience in Thailand, the wellness hub combines a state-of-the-art gym, dry and wet saunas, cold plunge, and outdoor pool. Shram believes that providing tenants with comprehensive wellness amenities fosters community, reduces turnover, and enhances the building's culture. "You wake up, you take care of yourself, you go to work as a better version of yourself," he said. "Everybody wins."
Shram's advice for aspiring entrepreneurs is to resist copying competitors or chasing trends. Instead, he advocates for knowing one's business, doing it well, and trusting that consistency compounds over time. This philosophy has been central to TAY Investments' success, positioning the company for continued growth in the evolving rental housing market.
