The Dairy Alliance is marking National Dairy Month with its 'Milk's Got Game' initiative and a series of 'Dairy Nights at the Ballpark' in partnership with minor league teams across the Southeast. These family-friendly events aim to highlight how real dairy milk supports strength, performance, and active lifestyles while bringing communities together through baseball.
Throughout June, fans attending select games will experience interactive concourse activations, on-field promotions, educational moments, dairy food sampling, and dairy-themed giveaways. The events showcase the essential nutrients in real milk and its role in helping athletes and families stay fueled and hydrated. The Dairy Alliance has partnered with the Lexington Legends, Biloxi Shuckers, Burlington Sock Puppets, and Danville Dairy Daddies for season-long celebrations, with an upcoming Dairy Night on June 26 at the Bowling Green Hot Rods game.
"Dairy Nights at the Ballpark are a fun and meaningful way to connect with communities during National Dairy Month," said Farrah Newby, CEO of The Dairy Alliance. "Through our Milk's Got Game initiative, we're highlighting how real dairy milk fuels strength, performance, and recovery—whether on the field or in everyday life—while also celebrating dairy farmers and the communities they support."
National Dairy Month, celebrated every June, honors dairy farmers and emphasizes the role of dairy foods like milk, cheese, and yogurt in a balanced diet. Through these partnerships, The Dairy Alliance continues its mission of promoting dairy's value in health, wellness, and community connection. For more information about June Dairy Month activities, visit The Dairy Alliance.
The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast, working to promote dairy foods and knowledge about the dairy industry across eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
