The Latina Expo, the largest Latina empowerment and lifestyle tour in North America, announced the expansion of The Latina Expo National Tour 2026, bringing its large-scale experiences to Houston, Dallas, San Diego, Miami, and Chicago. Founded in Chicago in 2018, the platform has grown into a national movement, uniting thousands of Latinas, families, entrepreneurs, and cultural leaders through immersive in-person events, media exposure, and digital amplification. Rooted in culture, commerce, and community, the tour reflects the rising influence of Latina consumers, who represent over $3.4 trillion in buying power and are shaping the future of culture, commerce, and innovation in the United States.
Each city on the 2026 tour will serve as a hub for engagement, bringing together communities and brands through culturally relevant and economically impactful experiences. New for 2026, The Latina Expo will introduce The Latina Impact Space during its Dallas tour stop at Jefferson Tower, a signature cultural immersive experience featuring culture-shaping conversations, trailblazing speakers, influential brands, and a celebration of Latina excellence. Additionally, as part of the Chicago tour stop, the Spotlight Latina Awards will take place on October 22, 2026, at The Legendary Walnut Room at Macy’s State Street, recognizing influential Latina voices, brands, and community leaders making an impact across industries.
“With The Latina Expo, our mission has always been to create space for our community to be seen, supported, and elevated,” said Cesar Rolon, Founder and Lead Producer of The Latina Expo. “This tour represents an opportunity to amplify voices, build connections, and create lasting impact across industries and communities.” The tour provides direct access to one of the most influential consumer segments in the country, with Latina buying power driving economic growth and cultural trends. The Latina Expo continues to foster authentic engagement, increase brand visibility, and drive meaningful economic and cultural impact across the communities it serves.
Tickets for The Latina Expo National Tour 2026 are now available. For more information and to secure tickets, visit TheLatinaExpo.com.
