The Midwife in Vienna, an Austrian wellness brand founded by practicing midwife Sarah Lares, is spotlighting its Austrian roots and sustainable craftsmanship as it continues its expansion across the United States. The brand is currently available on OneLavi.com, with upcoming launches on Amazon.com and Walmart.com. Lares, who has nearly 20 years of hands-on birth and postpartum experience, blends European purity standards and traditions with modern sustainability.
Lares began developing her formulations while practicing midwifery in Vienna, where natural, minimally processed remedies remain central to postpartum care. Her guiding principle is that fewer ingredients are better, a philosophy reflected throughout the brand’s teas, bath blends, and baby skincare essentials. “Vienna shaped everything about how I care for mothers,” said Lares. “Our midwifery community values honesty, simplicity, and natural solutions. Our products honor those traditions by using only what is necessary — nothing more.”
Every product in the line is made using certified organic, food-grade ingredients sourced from Austrian and European farms known for regenerative cultivation practices and strict purity requirements. Herbal ingredients are selected for their roles in postpartum recovery and infant wellness, and baby skincare products are intentionally unscented and free of synthetics, preservatives, and fillers. This dedication to ingredient integrity has become a hallmark of the brand and a key driver of its U.S. growth.
All products are crafted in Austria in small batches to ensure freshness, traceability, and quality. This artisan-level approach allows the brand to avoid industrial shortcuts and remain true to its midwifery-led mission. Small-batch production enables precise ingredient control, reduced waste, a lower environmental footprint, and superior consistency. Packaging materials utilize recyclable or biodegradable options and minimalist design that avoids unnecessary printing, dyes, or plastics.
Austria is recognized globally for its strict organic standards, herbal medicine traditions, and environmental protections. Lares noted, “In Austria, sustainability isn’t something we talk about — it’s something we live. Our products reflect that mindset: respect for the body, for nature, and for future generations.” As more American families search for transparent, high-quality maternal and baby care, the brand’s European-crafted formulations, organic purity, and midwife-guided approach have resonated strongly.
“Whether in Vienna or the United States, parents want the same thing: safe, authentic products they can trust,” Lares said. “Our mission is to deliver that level of care to families everywhere.” Follow @diehebammeinwien on Instagram to stay updated on official launches and explore the full collection of products made with love in Austria.
