The Supervisory Board of Bastei Lubbe AG, a leading independent publishing group in Germany, has appointed Tina Jurgens as its new Chief Marketing and Sales Officer. She will assume her position on the Executive Board on 1 November 2026, succeeding Sandra Dittert, who left the company in July 2026 after six successful years.
Jurgens joins Bastei Lubbe from ZEBRALUTION Group, one of Germany's leading digital distributors for book and audiobook publishers. Since 2024, she served as Co-CEO, overseeing operations across digital publishing, podcasts, technology, finance, and HR. Her tenure at ZEBRALUTION began in 2018 as Managing Director, where she established the new business division zebra-audio.net (now ZEBRALUTION Podcast). In 2022, she was appointed Chief Operating Officer.
Prior to ZEBRALUTION, Jurgens held various roles at major German media companies. After graduating with a degree in journalism and communication studies, she started her career in 2004 as a product manager at the Suddeutsche Zeitung. She later took on senior positions at Axel Springer, Bayerischer Rundfunk, and BRmedia, specializing in marketing and licensing of audio content and developing digital business models.
Carsten Dentler, Chairman of the Supervisory Board of Bastei Lubbe AG, commented: "In Tina Jurgens, we are gaining a proven media expert who combines long-standing experience in content marketing with extensive digital expertise and an entrepreneurial drive to shape the future. She is equally familiar with the traditional book and media business and with digital business models, and is therefore ideally equipped to strategically drive forward the marketing of our content and brands." He added, "We are convinced that, together with her colleagues on the Executive Board, she will be able to provide important impetus and unlock new potential for Bastei Lubbe."
The appointment comes at a time when Bastei Lubbe is focused on strengthening its digital presence and expanding its portfolio. The company, listed on the Prime Standard segment of the Frankfurt Stock Exchange, generates annual revenues of over EUR 118 million (2025/2026 financial year) and owns more than 14 imprints. It has established several community-driven business models and is a pioneer in digital media, producing thousands of audio and eBooks distributed via all digital channels.
Dentler also expressed gratitude to Sandra Dittert: "The Supervisory Board would like to express its sincere thanks to Sandra Dittert for her dedication and the consistently trusting working relationship. She has played a decisive role in shaping the publishing group’s positive development and has thus made a significant contribution to its profitable growth and portfolio expansion. We wish her all the best for the future."
This leadership change signals Bastei Lubbe’s intent to further leverage digital opportunities and enhance its marketing and sales strategies. Jurgens' background in digital distribution and audio content is expected to be pivotal in advancing the company's innovative initiatives. For more information about Bastei Lubbe AG, visit www.bastei-luebbe.de.
