Toblerone has announced "The Ultimate Gift" in collaboration with Swarovski, a limited series of hand-made crystal replicas of the original Toblerone chocolate bar. The Toblerone Crystal Bar crafted by Swarovski will be auctioned from 1st July to 31st July 2026 at pop-up installations in nine major airports worldwide, including Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore, and Zurich. Online bidding is also available for global participants. All proceeds from winning bids will be donated to established charity partners selected by each airport.
The crystal bar is modeled on the original Toblerone chocolate bar manufactured in Austria. Weighing 851 grams and measuring 305 millimeters in length, it features 546 individually cut facets. Each bar required 140 hours of development and 65 hours of production, entirely handmade using high-precision cutting technology. The bars are individually numbered and certified, making each one unique.
Iain Livingston, President of Toblerone & World Travel Retail, stated: "Toblerone has always been more than a chocolate bar. It's a ritual, a symbol of travel, and one of the world's most recognised gifts. Creating the Toblerone Crystal Bar crafted by Swarovski feels like a natural expression of who we are: a brand that takes quality seriously but never takes itself too seriously. The Ultimate Gift is exactly that and will raise funds to support brilliant causes that help make the world a better place."
In addition to the auction, Toblerone is launching a limited-edition Ultimate Gift Box adorned with Swarovski crystals, available exclusively in World Travel Retail throughout the campaign period. The box contains a Milk Toblerone bar, offering a more accessible option for travelers.
For more information on the auction and charities, visit the auction site here and charity details here.
