Verizon has announced the availability of the new iPhone 18 Pro and iPhone 18 Pro Max, along with a range of new Apple products, including the Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5, and the iPhone Duo, the first foldable iPhone. The move underscores Verizon's strategy to differentiate itself in a competitive wireless market by emphasizing simplicity, annual upgrades, and value-added loyalty perks.
Central to the announcement is Verizon's Simplicity Pro plan, which offers customers a new iPhone every year without the need to trade in their current device. For $80 per month after Auto Pay and switch discounts (plus taxes and fees), customers can get the iPhone 18 Pro and upgrade annually by returning the device in good working condition. The plan includes unlimited 5G Ultra Wideband data, 10GB of premium hotspot data, and standard roaming in Canada and Mexico. This approach eliminates the complexity of tiered networks and provides a straightforward option for consumers seeking the latest technology without upfront trade-in hassles.
Verizon also highlights its Verizon Loyalty program, which removes activation and upgrade fees for all postpaid customers, saving up to $40 in device fees. The program rewards customers with 3% back in Verizon Dollars every month, redeemable for devices, accessories, or multiplied up to 5 times at top brands. Additionally, Verizon Shine offers weekly chances to win experiences and daily drops, such as concert tickets and merchandise, through the My Verizon app.
For those looking to save on the new iPhone, Verizon offers up to $1,200 off with an eligible trade-in and a new line on an eligible myPlan, or up to $1,020 off for existing line upgrades. Customers can also combine an iPhone purchase with an Apple Watch and iPad on Verizon, receiving the latter devices on us via monthly credits over 36 months. Business customers can take advantage of similar offers, including up to $1,200 off and an extra $360 for transferring their number.
The new iPhone 18 Pro models feature a redesigned 48MP Fusion main camera with variable aperture, the A20 Pro chip, and significant battery life improvements. The iPhone Duo introduces a foldable design with a 7.6-inch internal display and a 5.4-inch external display, powered by the A20 Pro chip. All models support Apple Intelligence and the new Siri AI, launching in beta with iOS 27.
Preorders for the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 begin September 12 at 8 a.m. ET, with broad availability on September 18. The iPhone Duo will be available for preorder starting October 16. Customers can visit Verizon.com, the My Verizon app, or a Verizon store to place orders. For more information, visit verizon.com/stores.
This announcement matters because it reflects Verizon's focus on customer-friendly policies, such as no trade-in requirements and annual upgrades, which could pressure competitors to simplify their own offerings. The inclusion of the foldable iPhone Duo also signals Verizon's commitment to offering cutting-edge devices, potentially attracting tech enthusiasts. With the removal of activation and upgrade fees and the introduction of Verizon Dollars, Verizon aims to build long-term loyalty in a market where consumers increasingly value transparency and flexibility.
