VIVO SPORTS After Party, a creator-led live social streaming platform dedicated to U.S. Latino fútbol fans, has announced the addition of Mexican National Team standout Mayra Alejandra Pelayo-Bernal and veteran sports broadcaster Elmer Polanco to its all-star lineup of hosts and contributors. The announcement comes as the platform prepares for the historic 2026 Summer of Fútbol, which includes the global tournament hosted across the U.S., Mexico, and Canada.
Pelayo-Bernal, known for her dynamic playmaking ability and outspoken personality, brings an active player’s voice and modern cultural perspective to the After Party. Born in the United States and representing Mexico internationally, she made her senior debut for the Mexico Women’s National Team in 2023 and gained international attention after scoring a spectacular long-range goal against the United States during the 2024 CONCACAF W Gold Cup. Her rapidly growing fanbase across both countries aligns with the platform’s goal of engaging the Latino soccer audience.
Elmer Polanco, a Salvadoran-American sports journalist and producer, joins as co-host. With over three decades of experience in radio, television, and digital sports media, Polanco has been a longtime voice in Spanish-language soccer coverage in the U.S., including work with ESPN Deportes Radio and appearances on Jorge Ramos y Su Banda. His deep knowledge of international football and passionate commentary add credibility to the platform.
“Mayra and Elmer represent two incredibly important perspectives for today’s Latino soccer audience — the voice of the modern athlete and the credibility of a seasoned football analyst,” said Raul Dueñas, Co-Producer of VIVO Sports. “Together with Jorge, Fernando, and Peter, they create a dynamic chemistry that reflects the passion, debate, and cultural connection that Latino fans want during the biggest summer of fútbol ever.”
The platform, launched as an alternative to traditional match coverage, focuses on culture, fandom, social reactions, and real-time fan engagement through a distinctly Latino lens. Pelayo-Bernal and Polanco will appear across live post-game broadcasts, special features, creator collaborations, and social-first segments discussing the biggest moments, controversies, and cultural conversations surrounding the 2026 tournament.
VIVO SPORTS After Party will feature 50+ live and on-demand programs distributed through Creator-Casts social live streams as well as VivaLiveTV, QueOnnda.com, and affiliated digital platforms. The live shows will stream across Twitch, TikTok, YouTube, Facebook, and creator channels participating in Creator Sports Network, enabling large-scale real-time engagement driven by trusted Latino creators and personalities.
The partnership combines Purpura Cow Media, Creator Sports Network, and Brilla Media to create a new model for live sports conversation. With the 2026 tournament spanning the U.S., Mexico, and Canada, and Latin American teams at the center of global fandom, VIVO SPORTS positions brands and creators at the intersection of culture, community, and real-time sports passion—a space increasingly driven by creators rather than traditional broadcasters.
