Wingman, a marketing agency serving small and medium-sized businesses for 17 years, has promoted Gillian Petro to Creative Manager. The move underscores the company's dedication to maintaining high creative standards while pursuing growth and innovation. Petro, who has been instrumental in shaping the agency's creative output, will now oversee design work, ensure alignment with client visions and brand standards, and mentor a growing team of designers. Her elevation reflects Wingman's strategic focus on scaling its creative services without sacrificing the personalized approach that has defined its work.
In her new role, Petro will also explore innovative approaches and emerging creative technologies, including AI-powered tools where appropriate. This signals Wingman's intent to stay at the forefront of marketing trends while preserving the custom, high-quality work clients expect. "I am so excited to be stepping into my new role as Creative Manager," Petro said. "During my time at Wingman, I have seen the company experience substantial growth, and I look forward to helping maintain that momentum and contributing to our continued expansion. In this role, I will provide a higher-level overview of our design work and explore innovative approaches that improve the creative services we provide to all of our clients."
CEO Tom Mirabella praised Petro's contributions: "From day one, Gillian has demonstrated an incredible eye for design, strong attention to detail and a genuine commitment to our clients. As we continue to grow, her leadership will be instrumental in maintaining the creative excellence our clients expect while helping us embrace new tools and ideas that make our work even stronger." Mirabella's comments highlight the dual mandate: uphold quality and drive innovation.
The promotion comes as Wingman expands its team and franchise network, with offices in Belmar, Manasquan, Middletown, Marlboro, and Toms River. The agency offers website design, branding, social media, SEO, print marketing, digital advertising, and creative strategy. By elevating Petro, Wingman ensures that its creative services evolve in step with its growing client base. This internal promotion also signals a culture of recognizing and nurturing talent, which can aid recruitment and retention in a competitive industry.
For small and medium-sized businesses, Wingman's investment in creative leadership means access to more sophisticated, strategically aligned marketing solutions. As AI and other technologies reshape the marketing landscape, having a dedicated creative manager who can evaluate and integrate these tools responsibly is crucial. Petro's role will likely involve assessing how AI can enhance—not replace—human creativity, ensuring that clients receive both efficiency and originality.
The announcement also reflects broader trends in the marketing sector, where agencies must balance automation with personalization. Wingman's approach, emphasizing mentorship and innovation, positions it to help businesses navigate these changes. Clients can expect continued excellence and forward-thinking strategies. For more information, visit wingmanplanning.com.
