YesAsia Holdings Limited (2209.HK), a leading e-commerce platform operator specializing in Asian beauty and lifestyle products, has announced its interim results for the six months ended 30 June 2026. The company reported revenue of US$301.51 million, a 23.2% increase year-on-year, and net profit surged 30.0% to US$18.30 million. These results replicate the record highs achieved in the first half of 2025, highlighting the company's sustained growth trajectory.
The growth was driven by robust global demand for Korean Beauty (K-Beauty) products, with gross profit increasing by 28.2% to US$93.98 million, and gross profit margin expanding to 31.2%. Operating profit grew by 30.1% to US$24.29 million, while net profit margin improved to 6.1%. Basic earnings per share stood at US4.39 cents, up from US3.43 cents in the prior year period.
A key factor in the company's success was its strategic investments in localized and tech-driven logistics infrastructure, which mitigated geopolitical and freight cost pressures. The company's global market footprint, particularly in the US, its largest market, helped absorb tariff shocks, with revenue exceeding the second half of 2025 even outside the holiday peak season. Non-core markets also contributed significantly, with Europe and associated countries seeing a 22.1% revenue increase and Latin America surging 178.4%. The Middle East region achieved steady growth of 33.4% despite regional tensions.
The company's supply chain agility was demonstrated by its ability to maintain stable baseline costs and absorb freight and fuel price spikes. Freight costs as a percentage of revenue dropped to 19.0%, reflecting robust cost control. Automation technologies, including Autonomous Mobile Robots (AMRs), have built a highly resilient and scalable supply chain across Hong Kong, South Korea, the US, and Europe.
The company's online-to-offline (O2O) integration strategy has been pivotal in enhancing competitiveness. Social media marketing, supported by an ecosystem of over 557,000 unique influencers, generated US$85.70 million and contributed nearly 40% of YesStyle's revenue. To amplify online impact, YesStyle opened its first physical concept store in the San Francisco Bay Area, covering 1,500 square feet, and staged high-profile activations, including a Madrid café pop-up that generated over 2 million impressions and brand events at Seoul's Yesful Land with over 3 million impressions.
The B2B platform, AsianBeautyWholesale (ABW), recorded revenue of US$82.75 million, up 6.2%, accounting for 27.4% of total revenue. ABW's average order size surged 38.6% year-on-year to US$3,590.60, reflecting stronger purchasing appetite and inventory confidence among retailers. This underscores the powerful synergy of the B2C-B2B dual-engine model.
Mr. Joshua Lau, Founder, Executive Director, and CEO of YesAsia Holdings, commented, "K-Beauty remains on an upward trajectory as it becomes a mainstream player in the global beauty business. Looking ahead, we believe that there is ample room for growth for YesAsia Holdings in both the retail and wholesale spheres worldwide. Amid geopolitical and supply chain uncertainties, we are continuously reinforcing our competitive moat and market leadership through AI-empowered customer services, a highly agile supply chain, and a strategy that seamlessly converts online traffic into immersive physical experiences, thereby driving long-term value for our shareholders in a fast-evolving market landscape."
For more information, visit the Group's official website: https://www.yesasiaholdings.com/.
